Our digital brand, reimagined
This digital style guide provides a north star for designers, writers, and other digital partners working with our brand. Explicit guidelines and key screens map out how to integrate design elements into the digital space.
Like a double helix, our visual and verbal styles intertwine to create the DNA that informs everything we do online. Importantly, our digital brand isn’t just a tool for boosting sales. It’s the touchstone that reinforces what we stand for as a company and how we engage with customers and communities.